Off-page SEO is a combination of strategies and techniques used to improve a website’s position in search engine results pages (SERPs). Off-page SEO aims to earn backlinks from high-authority websites, which tells Google your site is credible and trustworthy. Creating great content that people want to link to is the best way to earn backlinks, but there are other things you can do to get on the radar of potential linking partners.
Google’s Hummingbird algorithm update, combined with the recent SEO penalties for over-optimization, has made it more important than ever before to focus on creating quality content that appeals to real people instead of trying to game the system. By focusing on the eight most important on-page ranking factors, you can create a website that ranks well in search engine results pages and provides a great user experience for your visitors.
Search Engine Optimization can be intimidating, but with a bit of guidance & effort from the start, it becomes approachable. Breaking down SEO into its core components – technical aspects like coding & keyword utilization – and two primary areas, “on-Page” and “off Page” optimizations, will give you the advantage to improve organic rankings quickly!
