Formerly known as Enhanced Brand Content, A+ content is an Amazon feature available to sellers on the marketplace to provide in-depth information about their products to buyers. A+ content allows sellers to make their product listings stand out in the competitive marketplace to stand a better chance to grab shoppers’ attention and convert sale.
There may be different reasons, but one thing that’s for sure is that the top sellers optimize their product listings for higher visibility and conversion. Amazon listing optimization is one of the key Amazon features to help sellers edge out the competition and gain increased exposure on the site.
One of the smartest moves to make before joining the crowd of sellers on Amazon is to find out what others, specifically top sellers, are doing. From their products to prices, marketing strategies, suppliers, product listing optimization, and competitive advantage.
Amazon keyword research is a crucial aspect of Amazon search engine optimization (SEO). It involves finding the popular keywords, i.e., the search terms that buyers use when looking for certain products on Amazon. Research has shown that businesses that use these popular keywords tend to do well, in terms of leads, conversion rate, and revenue inflow.
