When you type a product into Amazon’s search engine, some brands show up, but that’s only a fraction of brands selling that product on Amazon. So, have you ever wondered why these other brands don’t make it to the first page of the Amazon results page?
There may be different reasons, but one thing that’s for sure is that these top sellers optimize their product listings for higher visibility and conversion. Amazon listing optimization is one of the key Amazon features to help sellers edge out the competition and gain increased exposure on the site. Therefore, if you want your product to be on top, you must pay attention to this Amazon service. Thankfully, you can save yourself the stress by outsourcing this responsibility to a trusted digital marketing agency. In this article, you’ll find everything you need to know about Amazon product listing and optimization.
What is Amazon Product Listing Optimization?
Amazon product listing optimization is simply the process of improving or updating your product listings on Amazon, making it easy to appear in search results. This is where using the right keywords for your product listing creation comes in. It’s one thing to have a great product or render the best service in your line of business, but another to get it to people who need it. Think about it, if you’re selling girls’ ballet tights, then your ideal target should not be all ladies but those who need ballet tights. How can you ensure that you’re targeting your ideal market? Finding the right keywords-the search terms buyers use when they are searching for girl’s ballet tight.
Nailing these keywords and infusing them into your title, product description, and bullet points is crucial to your organic search rankings. It helps your page rank higher on search engines’ first page so that your prospective buyers can notice your product easily. However, incorporating the right amount of high-ranking keywords is not all there is in optimizing your product listing. Product listing optimization also entails ensuring that your images meet certain quality requirements and using the right amount of characters in the title and bullet points. While optimizing your Amazon product listing is a way to boost visibility on Amazon’s SERP, it also ensures consistency across branding, messaging, reviews, and ratings.
How to Optimize Your Product Listing
1. Keyword Research
Before you start creating and optimizing your product listings, you must conduct keyword research to enable you to know what keywords to use. Using the right keywords in specific parts of your product listing helps you position your product to be found on Amazon’s SERP. To find the right keywords, you’ll need a keyword research tool. This robust software uses API connections to find what your target market is looking for. However, if you’re not familiar with this tool, simply outsource to an Amazon service agency. Webzonservices.com is an Amazon services agency you can trust to handle your keyword research.
As a general rule, it’s best to use low-volume keywords because they are less competitive. Most low-volume keywords are long-tail keywords like “Michael Jordan beautiful ladies watch.” These kinds of keywords are more specific, and buyers use them to locate exactly the type of product they need. Short-tail keywords like “ladies watch” are broad terms and are mostly used when buyers need to choose from a variety of products. It’s best to use both keywords to meet the needs of both users.
2. Product Title
Your product title is an extremely vital factor in optimizing your product listings, and your keywords must be included here. Your title needs to captivate readers as well as make them click on your product. In addition, to fully optimize your product listing, ensure you don’t capitalize all your titles. Use capital letters only in the first letter of every word. Also, avoid using symbols in your title.
3. Product Description
Your product description is another strategic part of your product page and with the right tweaks, it can be a good tool for buyer conversion. Here, you give a detailed description of your products. You can add the history of your brand, your intent, your vision, and how you want to serve them better. Include the features and benefits of the products. Also, add your brand name, the size of the product, materials used, color, and quantity (if applicable). In all, don’t forget to add relevant keywords to your product description. Use the product description to whet your potential buyers’ appetite for your product.
To rank high on Amazon, your product page must be visually appealing, and that’s the purpose of images. Images are what people see and interact with first before clicking on your product. Therefore, your main image must be of high quality and up to Amazon’s image standard as per Amazon’s algorithm. People tend to interact more and faster with clear, professional, and explanatory images. Images with a resolution of 1000 pixels will do the magic and are usually best as they allow readers to zoom in when necessary. Aside from your main image, ensure every other image included on your product page should be of clear resolution and communicate what your product is about.
5. Bullet Points
Some shoppers may not have all the time for a long read and so would prefer quick and digestible information. Bullet points are easy to notice, read, and also clearly communicate your message in a precise manner. Use bullets to highlight your product’s key features. Ensure that you communicate your point briefly in no more than five bullet points. Also, add keywords in 1-2 bullet points. Avoid stuffing the keywords so that you don’t end up confusing your buyers.
6. A+ Content
Amazon A+ Content, formerly known as Enhanced Brand Content, is an Amazon feature that allows vendors to give a detailed description of their products. With this feature, you can add enhanced images, graphic visuals, brand stories, and texts to better explain your product features. You can either create A+ Content by yourself or contract a good Amazon service provider to do it for you.
7. Customers’ Feedback
Apart from keywords, quality images, and A+ content, Amazon’s search engine algorithm also uses customer reviews as a criterion for ranking your product. Customers’ feedback or reviews plays a vital role in your product listing optimization. Good reviews give credibility to your brand. Add some positive reviews to your product listing.
Although you now know the criteria for optimizing your product listing, it can seem overwhelming, especially if you’re a new seller. In that case, it may be best to use the service of a professional Amazon services agency. WebZon Services uses these product listing and optimization tools and procedures to help its clients rank highly. If you’re anywhere in Calgary, this is a one-stop option for you.